FAQ

Some WordPress themes are designed to accommodate blogs and some are designed for full-blown websites. While you can take a theme designed for a website with a blog and convert it into a blog only site, it is difficult to do the opposite. Expecting that you can convert a blog theme into a professional company website is a step towards disappointment.

If you need a theme for a website, then search for WordPress themes that specifically say they are for business, corporate use, or a CMS.

You may think I?m crazy for even bringing this up, but there is a reason. The ?glass half full? kind of girl that I am always thought all themes supported core WordPress features. The truth is that this is an incorrect assumption.

I have an SEO client I am working with right now that has a theme so poorly coded it is killing me. It lacks basic elements like proper spacing, ordered bullets, featured images for posts, commenting, and on and on. The creator of the theme just doesn?t know WordPress as much as he should. I don?t think he intentionally left these items out, but they are in fact missing.

Prior to buying any premium WordPress theme, make sure the theme supports core features like: WordPress menus, widgets, multiple sidebars, featured images, blog page beyond that of the home page, individual posts, author boxes, commenting, 404 page, sitemaps, etc.

Again, don?t assume your theme has multiple layouts and will accommodate things like full width pages, one or two sidebars, columns within content, etc. Review the theme description and demo to make sure the theme layouts will support the content you want to create. Also verify the theme has widgetized sidebars and that the sidebar content isn?t hardcoded into the theme.

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Before you start looking for the perfect theme, decide if you need one menu or two menus. People many times use one menu for pages and secondary menu for categories. Do you need footer navigation or footer widgets with links? Is the navigation bar long enough to accommodate all your primary menu options? Some are not and I?ve even fallen into this trap with one of our designers. She created the nicest theme and it wasn?t until we were building it out that I realized the menu bar was way to small for the average amount of links people would need.

Learn from my mistake and consider your content sitemap and navigation requirements before buying your new theme.

Cookies are small pieces of data, stored in text files, that are stored on your computer or other device when websites are loaded in a browser. They are widely used to ?remember? you and your preferences, either for a single visit (through a ?session cookie?) or for multiple repeat visits (using a ?persistent cookie?). They ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register and remain logged in. Cookies may be set by the site that you are visiting (known as ?first party cookies?), or by third parties, such as those who serve content or provide advertising or analytics services on the website (?third party cookies?).

Both websites and HTML emails may also contain other tracking technologies such as ?web beacons? or ?pixels.? These are typically small transparent images that provide us with statistics, for similar purposes as cookies. They are often used in conjunction with cookies, though they are not stored on your computer in the same way. As a result, if you disable cookies, web beacons may still load, but their functionality will be restricted.